Knauf UK has been shortlisted in two categories for this year’s Construction Marketing Awards (CMA).
The already successful ‘Are You Missing Something?’ brand awareness campaign, has been shortlisted for the Best Branding and Positioning campaign and the Best use of Advertising.
The awards showcase the construction industry’s effectiveness in marketing and raises the profiles of marketing professionals and their achievements.
This year Knauf entered the ‘Are You Missing Something’ campaign into the CMAs following conclusive evidence of a higher engagement and higher brand recognition with its customers.
Paul Chandler, Head of Marketing at Knauf UK, was delighted to be shortlisted: “Over the three months of the campaign, Google Analytics reported 7,214 sessions from 4,901 unique users. It’s with that success that we are excited to be shortlisted in this year’s CMAs and look forward to finding out next month if we have won.”
Designed to raise general awareness of the Knauf brand and to change its perception of being ‘just a drywall specialist’, Knauf wanted to build a greater relationship with its customers and to familiarise them with its range of non-drywall products.
Audience reach was huge and the campaign has so far been a great success.
Judges agreed, and now Knauf will wait until November 30 to hear if it’s a winner.