Plans have been submitted to Westminster Council for a £1 billion redevelopment of the former Whitleys department store in Bayswater, often described as the Harrods of the district.If the proposals are approved, the Grade II listed facade will remain in place, but the 1980s shopping centre that succeeded the department store will be demolished and replaced by up to 100 homes. However, the building’s retail history will live on, as the mix of townhouses and apartments will be centred around a courtyard that features new shops, a boutique hotel, gym and basement cinema.The plans also retain the 1911 dome, which was created by John Belcher and John James Joass, although the building will be extended by two floors above the original facade.Designed by architect Foster & Partners, the development is being funded by a joint venture made up of Meyer Bergman-advised fund and Warrior Group, which purchased the Whiteleys site in 2013.In a statement, the development team said: “A careful refurbishment of the prominent facade will be undertaken to restore it to its former status as the window into an exciting new retail and leisure world.“The project seeks to give the historic Whiteleys building a new lease of life and to help restore Queensway to its former grandeur. The ambition of the joint venture partners is to make a lasting contribution to the community by creating an attractive destination in the heart of Bayswater where people will want to live and enjoy themselves.”Once complete, the project will create more than 500,000 sq ft of retail and residential space in a prime central London location. The original Whiteleys was seen as a highly luxurious shop when it was in its prime, and it seems that the new development is keen to maintain this aesthetic, and the status associated with it.
Plans to redevelop Whiteleys submitted.
--- Ends ---