Knauf sponsors architectural award
Knauf is delighted that the winner of the Civic Building of the Year category in the Dezeen Awards 2021 public vote is Cinema Le Grand Palais by Antonio Virga Architecte.
The French architecture practice used perforated brickwork and gold metal to wrap a cinema building in Cahors, France, which filters light onto the surrounding public square at night.
Integration with the pedestrian square is essential to the design of the modern building that is respectful of its historical setting, creating a connection between the old and the new.
Knauf has a long-established partnership with architecture and design media brand Dezeen, and recently sponsored the Civic Building of the Year category. This relationship has seen a series of collaborative events based out of the Knauf showroom in Clerkenwell and streamed live to audiences across the world.
Sponsorship of the awards adds a new element to this partnership and Clare Tutt, External Communications Manager at Knauf explains the rationale: “Dezeen is such an influential international brand, with an audience numbered in millions across its website and social media platforms. It’s a great match for Knauf which is helping architects across the world realise their design intent.”
Now in its fourth year, the Dezeen Awards programme attracted over four and a half thousand entries before the deadline in July. The 93-strong panel of judges represent the international flavour of the event, being drawn from architecture and design practices from China to the Netherlands.
Chief Revenue Officer Wai Shin Li from Dezeen is enthusiastic about the sponsorship arrangement: "We're delighted to be partnering with international brands like Knauf UK and Ireland for our international awards programme to recognise the best architecture, interiors and design projects, as well as the studios producing the most outstanding work."
The sponsorship allies the Knauf brand with the cutting-edge contemporary design that epitomises its “Build for the World We Live In” philosophy. The Civic Building of the Year category was an obvious choice for the sponsorship, given the number of large-scale public buildings that have relied on the products and technical support provided by the Company.